It’s a pet hate of mine – when a buyer gets in their mind that they want a particular car, despite the fact that they’ve never driven it, or even suitable alternatives that better suit their needs. Not only do they run the risk of being disappointed, but by driving before buying, they can sure the new car is exactly what they want.
An astonishing one in five Brits doesn’t test drive a car before they buy it, research from Carmony.co.uk has revealed. Findings also show that more than a quarter of Brits have regretted buying a car soon after purchasing it, with almost 10% blaming the colour of their new motor for their dissatisfaction.
Research commissioned by leading used car website Carmony.co.uk delved into British car buying habits, and has revealed many Brits are intimidated by the buying process and have a tendency to act before they think. Over 75% admitted feeling out of their depth, with little or no confidence when making decisions about buying a car.
“Our research has revealed only a quarter of Brits feel confident with the car buying process and it’s clear that some consumers need help when they’re choosing a car,” commented Alan Hazelhurst at Carmony.co.uk.
“That’s why at Carmony.co.uk we’ve created a free car buying guide to provide consumers with simple, easy to use, jargon-free tips to consider when choosing a car. We aim to take the mystery out of the whole car buying process.”
You can download the free guide at: www.carmony.co.uk.
Barrie Car says
April 16, 2010 at 1:28 pmI’ve been in the automotive sales business for more than 12 years. It still amazes me how after all these years, so many people never test drive their vehicles before purchasing them. Buying from pictures, specially designed brochures etc. is just not going to tell you what you really need to know. You need to feel the power (or under-power) of the engine, feel the comfort of the seats, how it handles, if there is a blind spot etc. People really need to be test driving their vehicles. I wasn’t aware of specific stats, but they do not surprise me, thanks for the info.