Nissan Juke – A Crossover With A Big Heart

This is the latest car from Nissan – the Juke. It’s a compact SUV/sports crossover that provides a lot of value and is designed to challenge just what a small car is in today’s market (not that there’s any truly ‘small’ cars out there any more except for the smart fortwo).

Designed to bring a breath of fresh air to the B-segment, Juke is a distinctive combination of SUV toughness and sporting style. Conceived to inject some masculinity and dynamism into the small car market, Juke combines a number of seeming contradictions beneath its highly individual lines.

“It takes the best elements of an SUV and sports car and combines them,” says Pierre Loing, Vice President, Product Planning, Nissan Europe. “It’s roomy yet compact, robust yet dynamic and practical yet playful. These are qualities that seem to contradict each other, yet come together in Juke to create something that’s genuinely unique.”

Juke was created at Nissan Design Europe (NDE) in the heart of London, and refined at Nissan’s Design Centre (NDC) in Japan. Principle engineering took place in Japan with significant European input and Juke will be built in Nissan’s factory in Sunderland in the north-east of England.

The Nissan Juke will be available in two and four wheel drive and will go on sale from October 2010.