Every year dozens of people lose their lives on North East roads. The Road Respect campaign is striving to change driving culture in the region by encouraging every one of us to demand greater respect between road users.
There’s a range of meanings you can see for the word, but I think what this new campaign is really driving at is the principle behind it. Perhaps, even, the archaic version of the word, to have a consideration for. You’re responsible for your actions on the road, but ultimately you need to consider others when you make decisions on how you drive.
One thing we don’t do enough of is to have that little bit of consideration. I’ve been unfortunate enough to have been in a car crash and I can tell you that it isn’t a pleasant at all experience. The person who caused the crash (neither myself nor the driver of the car I was in) was angry and confrontational rather than checking to see if everyone was ok first. This is why I’m quite happy to put my support behind this North-East based campaign.
Here’s the charter:
This campaign will potentially:
Save the lives of many drivers, passengers and pedestrians.
Cut down on vehicle and insurance claims.
Reduce the ‘hidden’ costs arising from road accidents.
Endorse our charter to show your employees, colleagues, family and friends that you really care about their wellbeing. Share your employees’ stories and become central to our campaign. We’re looking for people with real stories to tell. It could mean positive publicity and PR for your organisation. Encourage respect, read more about the charter now and save lives by signing up!
I’m sure you will agree that all of those aims of the campaign are admirable ones and it is especially important that younger drivers learn that caning around can sometimes lead to far more than some bumper scratches.
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