Winter Weather Conditions Drive Buyers Into Land Rover Showrooms

It seems that poor weather has been sending people into 4×4 showrooms and specifically those of Land Rover. Subsequently, sales have gone up. For January 2010 sales levels were up 58% versus January 2009 nearly doubling the industry average – with Discovery up 92%, Range Rover Sport up 66%, Freelander up 57% and Range Rover up 24%.

John Edwards, managing director, Land Rover said: “Heavy snow and icy conditions last month meant car buyers were looking for a vehicle that provides them with the all-terrain capability to keep them on the roads. In fact, we had double the hits on the landrover.co.uk website in January than we had last year. Land Rover has over 60 years of experience developing supremely capable vehicles that boast four-wheel drive and pioneering technology such as Terrain Response. These all help ensure that Land Rover owners have total peace of mind when travelling in wet and icy conditions.”

The Discovery 4 was the most popular 4×4 review on Whatcar.com for the month of January and fifth most popular review overall.