The image is of the Lagonda All-Terrain Concept from Aston Martin. This is set to be shown at the Geneva International Motor Show 2019 and we would bet that if it does come to fruition that Aston will sell rather a lot of these. A luxury marque with a large, high riding vehicle? What’s not to like for a certain type of buyer?!
Andy Palmer, Aston Martin Lagonda President and Group CEO, said: “The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there’s still something compelling about the unique atmosphere of a great motor show. Historically Geneva has always been good for us – the buzz surrounding the stand last year when we revealed the Lagonda Vision Concept was truly remarkable – so it’s fantastic to return to the scene of such great success with another world debut. The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market. I’m expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd’s reaction first-hand.”
The 89th Geneva Motor Show runs from 5 March to 17 March 2019.
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