Not to be confused with Infiniti, Eterniti is a new British car company that is to have a debut at the Frankfurt International Motor Show 2011. Billed as “an independent, boutique British luxury carmaker, uniquely based in London”, the first creation of Eterniti is a super-SUV (surely a new concept) named the Hemera.
Johnny Herbert is involved with the Eterniti team and features as an ambassador for the brand. What’s not to like when an SUV will have some huge great lump of an engine and should go like the proverbial clappers? I wonder if Eterniti has Overfinch etc in it’s sights or if it is looking for something even more bespoke.
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