Employers are being encouraged to organise a Bright Day in support of safer roads as the clocks going back and evenings get darker, as part of an initiative by Brake and Autoglass®.
Two pedestrians and cyclists are killed and 25 are seriously injured every day in the UK [1]. Bright Days raise awareness of how drivers can help prevent these tragedies, while raising funds to help Brake’s vital work educating and campaigning for road safety and supporting people bereaved or injured by road crashes.
Bright Days are dress down days with a difference, with employees dressing in their brightest clothes in return for a small donation, to highlight the importance of drivers slowing down and looking out for pedestrians and cyclists. Brake is particularly encouraging organisations with staff who drive for work to get involved.
The clocks go back on Sunday 27 October, and employers are urged to plan their Bright Day to coincide with this time of year when it gets darker earlier and there’s a heightened risk to people on foot and bike. Bright Days are a fun and simple way to get a whole organisation talking about and behind road safety, with employees wearing bright and high-visibility clothing to work and raising money for Brake. Brake offers guidance on promoting road safety messages as part of the event, and can promote Bright Days to local media to raise awareness about road safety in the wider community.
Brake provides a free resource pack to any organisation running a Bright Day, including posters, flyers and donation bucket stickers.Visit www.brake.org.uk/brightday for information and email [email protected] to sign up.
Julie Townsend, Brake deputy chief executive, says: “Bright Days are a fun, simple way for workplaces to promote vital road safety messages to employees and the wider community while raising funds for Brake. Now is the time to plan a Bright Day for when the clocks go back – a critical time of year to raise awareness among drivers about slowing down and looking out for people on foot and bike. Funds raised through Bright Days help Brake to support families coping with the devastation of a death or serious injury in a road crash, and to campaign for safer roads.”
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