As you can see from the latest research from Ford, Europe is firmly in the grip of SUV mania! The body shape that has become ubiquitous for just about every manufacturer (even Jaguar is getting in on the sales event of all time) is widely becoming the go to type of car of choice – for just about all of us.
Ford’s research shows that Millennials – those aged 17-34 – are desperately seeking something tall, wide and with a commanding presence on the road to give some status. The Millennial generation is also more likely to consider it important that a car is perfect for an active lifestyle, with half believing this better describes SUVs than other types of vehicle.
“The survey makes two important points – the SUV boom in Europe is not a passing fad and young people are not as ambivalent about car ownership as some suggest – especially when it comes to SUVs,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “For both rational and emotional reasons, many younger buyers in Europe see SUVs as the perfect choice for them.”
The study of 5,000 adults in France, Germany, Italy, Spain and the UK found:
- 54 per cent of Millennials believe SUVs are better than any other type of car at going anywhere in city or countryside
- 52 per cent of Millennials believe SUVs are better at keeping them safe than other types of vehicle
- 84 per cent of Millennials believe SUVs have become more fuel efficient and environmentally friendly over the last five years
- 52 per cent of Millennials intending to buy an SUVconsider them the only type of vehicle that delivers toughness as well as lifestyle, rational and emotional appeal in a single package
So, do you have an SUV? If so does it live up to the hype? Answers as always welcomed in the comments section below.
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