The Mazda MX-5 has, for four generations, offered a supremely heady package of low price, good performance and huge heaps of fun. It’s great to see then that the latest iteration has taken the World Car of the Year 2016 award as well as the World Car Design of the Year award 2016.
This is in fact a first, in that never in the history of the awards has one single car taken both accolades. The car has in total won over 30 awards including 2015-2016 Car of the Year Japan and 2016 UK Car of the Year (UKCOTY). It is absolutely top class Japanese design and engineering distilled in to four wheel form.
“What a wonderful honour, to have the Mazda MX-5 named both World Car of the Year and World Car Design of the Year,” said Masahiro Moro, President and CEO, Mazda North American Operations, and Managing Executive Officer, Mazda Motor Corporation. “As our iconic MX-5 roadster approaches one-million units of production, this award is proof that it is as young, vibrant, fun and relevant as ever, and proof that every Mazda looks as incredible as it drives, and drives as incredibly as it looks.”
“While I accept this award on behalf of the company, I do so representing every Mazda employee, retail partner and customer around the world who has ever felt the joy of driving a pure roadster.”
The fourth-generation MX-5 is the sixth model in Mazda’s new-generation line-up of vehicles featuring the full range of SKYACTIV TECHNOLOGY and KODO—Soul of Motion design. Launched globally in 2015, the model has found favour with customers thanks to its vastly reduced curb weight, human-centered design and‘Jinba-ittai’ fun-to-drive feel.
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