There aren’t many events where you can test drive a car on a public road. However, that’s exactly what Salon Privé offers through its new ‘see it, test it, drive it’ programme. This will allow attendees and would be buyers the chance to get behind the wheel to sample some of the fine motors that are at the show. It is exclusively available to Salon Privé guests from the 1st to 3rd September 2016.
The new ‘see it, test it, drive it’ experience allows Salon Privé’s guests to get behind the wheel of some of the world’s most luxurious and prestigious cars from world-renowned manufacturers. These include; Abarth, Bentley, BMW, Lamborghini, Lexus, Morgan, Overfinch and Tesla.
Joining the supercar-themed line-up of test drive models is the exotic Lamborghini Huracán, and both the LP 580-2 and drop-top equivalent, the LP610-4 Spyder, will be on hand to offer guests a thrill on the road. Also confirmed from Italy is the brand new Abarth 124 Spider, the compact two-seater roadster that has just hit showrooms. Abarth will also be bringing two of its recently facelifted 595 hatchbacks in 595 C Turismo cabrio and 595 Competizione guise.
Meanwhile, BMWi division’s game-changing plug-in supercar, the BMW i8, will also be on hand and lines up beside Morgan’s all-electric EV3 three-wheeler and the much-discussed luxury Tesla Model S.
Bentley’s all-new Bentayga SUV has also been confirmed to join the programme’s test drive line-up. The Bentayga, which already has a waiting list of over a year, has a starting price of £160,000 and is the luxury British brand’s debut into the SUV market. Described as the fastest, most powerful, most luxurious SUV in the world, Salon Privé’s guests will have the opportunity to experience the vehicle for themselves during the three-day event.
“Putting customers behind the wheel at a prestigious event like Salon Privé is an amazing opportunity for guests to experience a Bentley first hand,” said Head of Business at Bentley Birmingham, Mark Hudson. “The fact that we’ve also been able to include the World’s most luxurious production off-roader, the Bentayga, into the test-drive line-up with other Bentley models means the response, so far, has been incredible.”
For manufacturers and supporting dealerships, the driving experience allows their sales experts to explore the virtues of each car in an informal setting with genuinely interested customers. Pre-qualification is completed through the high ticket price of £295, which includes full hospitality on the day, as well as pre-approved test drive requests. This ensures guests and manufacturer partners are best-suited before the drive.
Tickets for Salon Privé 2016 are on sale now: www.salonpriveconcours.com.