Car Articles Luxury Car Of The Year 2016

True luxury requires opulence in the dictionary sense.  What we mean by that of course is great wealth.  The Rolls-Royce Dawn sums up luxury motoring in one large, stunning package.  This legitimately is open topped motoring at its very finest.

Dawn, the fourth distinctive model in the Rolls-Royce Motor Cars family, is powered by an effortlessly smooth 6.6-litre twin-turbocharged V12 engine and features a multi-layer foldaway fabric roof that, when in place, makes the Dawn the world’s quietest convertible car. Addressing the desires of a significantly younger customer base, Dawn delivers timeless refinement and is the most social car the marque has ever produced.

The roller is known throughout the world as a prestigious car.  Treasured by enthusiasts, sought after collectors cars and a timeless marque that has driven many to their wedding (myself included) the Dawn will be like every other Rolls-Royce.  It will be a true investment in quality and hand finished perfection.  If motoring is ever art, the Dawn is it.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, “Dawn’s styling is sensuous yet contemporary – it represents the most glamorous expression of Rolls-Royce luxury. Dawn’s sleek and powerful design appeals to a younger group of discerning customers. To be recognised by a true arbiter of luxury like Robb Report for this new model’s aesthetic is an important accolade, and one which is truly gratifying to everyone concerned with the car’s design and development.”

The Dawn is one of those cars where it is immediately apparent that if you have to ask then you can’t afford it.  Nonetheless, we at Car Articles don’t begrudge that.  This isn’t expense to cut a 0.1 off a 0-62 time.  This isn’t expense to cover development of another car or to pay a CEO a massive bonus.  The Dawn is a sublime piece of engineering, design and development and every detail this can be seen.  The ride quality is unlike any other car and the performance is effortless.  That’s why it is the Car Articles Luxury Car of the Year 2016.