One thing you can’t argue with is sales success and the Ford Fiesta has had just that. The four millionth Ford Fiesta has recently been sold in the UK! Worldwide, more than seventeen million Fiestas are out there – what a result for the famous blue oval. The four millionth car was recently sold to a customer in the North East of England.
Mark Ovenden, Ford Britain chairman and managing director, said: “The success of the Ford Fiesta means a great deal to the whole Ford team. This car combines style, value, driving dynamics and remarkable technologies such as the award-winning EcoBoost engine and Ford MyKey. Today it outsells its nearest retail competitor by more than two to one – and that really tells the story of this extraordinary car.”
The Fiesta name was chosen by Henry Ford II in 1975 as it embodied the fun spirit of a segment-defining car, and one which went on to pick up a British Design Council award in 1978. Today’s Fiesta has amassed eight awards in the first half of this year alone. Most recently the Fiesta was crowned Women’s World Car of the Year 2013.
WWCoTY UK judge, Victoria MacMillan Bell, said: “The Fiesta has a real high-end look and feel to it. Pair this with the multi-award-winning 1.0 litre EcoBoost engine which reaches range and performance levels never seen before, and this stylish pocket rocket wins in every category.”
Today UK-based engineers at Ford’s research and development centre at Dunton, in Essex, and at Ford’s Dagenham Diesel Centre, in East London, develop the powertrains driving the Ford Fiesta success story. More than 30 years ago Fiesta manufacturing was based in Dagenham, with nearly three million rolling off the line between 1976 and 2002. Today, Dagenham specialises in the production of high-tech, low CO2 diesel engines for virtually all of Ford’s line-up of cars and commercial vehicles, across Europe and beyond, including the Ford Fiesta.
Leave a Reply