Families and community groups have just one month left to get involved with UK Road Safety Week, which has welcomed new co-headline sponsor BriteAngle.
The company, which makes warning triangles with flashing, high-intensity LEDs, joins Aviva in supporting the UK’s biggest road safety event, which is coordinated by charity Brake and supports the Department for Transport. UK Road Safety Week will take place from 20-26 November 2017.
For 20 years Road Safety Week has been inspiring community groups, families and schools to take action on local road safety issues and raise awareness to prevent needless casualties.
Free resources on this year’s theme Speed Down Save Lives, are now available to parents and community road safety champions who register for free via www.roadsafetyweek.org.uk. This includes downloadable and interactive resources aimed at both children and adults, advice on how to campaign for slower speed limits, benefits of new technologies such as intelligent speed assistance (ISA), and case studies of what others have done. A brand new animated short film about the benefits of keeping to speeds will also be available exclusively to those who register.
In the UK speeding is still a major problem. It causes needless crashes, untold suffering and stops people living safe and healthy lives. Driving is unpredictable and if something unexpected happens on the road ahead – such as a child stepping out – it is a driver’s speed that will determine whether they can stop in time and, if they can’t stop, how hard they will hit.Those with children or who work in community groups can link activities to this theme by using Brake’s resources.
And for the first time, you can see what others are doing across the UK via an interactive map.
REGISTER NOW! Register at www.roadsafetyweek.org.uk/communities to get a free online action pack.
Plus, stay in touch by following @BrakeCharity and tweet about the Week using #roadsafetyweek and #SpeedDown
Dave Nichols, community engagement manager for Brake, said: “Speeding remains a major problem in the UK. Not only does it put kids’ lives at risk every single day, but it prevents them from being able to walk and cycle safely in their communities. We all live busy lives and there is often a temptation to speed up in the hope of saving time, where in fact we could be costing lives. That is why we’re encouraging everyone to Speed Down Save Lives this Road Safety Week. Parents and community groups can help get these vital messages out to families, young people and local drivers, making a big difference to their local community. I would encourage anyone who hasn’t already registered to sign up now for our free action pack.”
Tom Daniell, digital marketing director for Aviva, said: “We’ve been working with Brake for more than a year now and together we’ve had a fantastic response from drivers, pedestrians, parents and community groups – but there is always more we can do. “It’s all too easy for motorists to get into bad habits: everything from checking their mobile phone while driving, to travelling above the speed limit. But the outcomes of these actions can be catastrophic. Just one collision caused by speeding is one too many, so this year we’ll be encouraging as many people as possible to get behind the campaign.”
Stephen Wornham, managing director for BriteAngle, said: “Road safety is something that affects us all. Ensuring you are doing the right speed, not only for the legal limit, but also for the road conditions and visibility, can be easily overlooked, putting many road users at risk. Road Safety Designs is glad to be working with Brake, not only to promote safer driving but safer roads for everyone. With Road Safety Week fast approaching, now is the time for families and groups to spread the important message of Speed Down Save Lives.”