It’s not every day that you have the opportunity to win a Volvo – especially not an XC60 exactly the same as the one driven by Edward Cullen in Twilight!
Here’s the information from Volvo on how to enter:
Starting 2 November 2009, people can log onto www.whatdrivesedward.com where their Twilight knowledge will be put to the test in an interactive game. Fans can also visit their local authorized Volvo dealership to collect an exclusive complimentary poster of Edward and his shiny new Volvo while stocks last.
Players can register at www.whatdrivesedward.com from 2 November 2009 and will receive clues to help solve a series of puzzles. Since the puzzles increase in difficulty, players are encouraged to exchange hints through Facebook, Twitter and MySpace. The game runs for three weeks from 2 November through to 23 November 2009.
In addition to the game, the website also features trailers from the film, photo galleries and downloadable New Moon-themed desktop wallpapers.
“Volvo is central to Edward’s character in the Twilight saga,” said Anita Fox, Head of Marketing Communications at Volvo Car UK. “One lucky fan who solves all of the puzzles in Volvo’s What Drives Edward contest will win a new XC60. While the XC60 doesn’t come equipped with a vampire, the winner will experience the power, beauty and protection that is Volvo and it will transport them to all of their great moments in life.”
Fans that don’t win the online contest and want their own shiny new Volvo XC60, just like the one Edward drives, can visit a local Volvo dealership or go to www.volvocars.co.uk to build their own. Edward drives a Volvo XC60 that features the Saville Grey metallic exterior, a sandstone beige/espresso interior, a cream leather steering wheel, 19-inch Achilles diamond cut wheels and exterior accessories such as side scuff plates, front bumper bar and rear skid plates.
The Twilight Saga: New Moon will premiere in the UK on 20 November 2009. In the film directed by Chris Weitz and starring Kristen Stewart, Robert Pattinson and Taylor Lautner, the romance between mortal and vampire soars to a new level as Bella Swan (Stewart) delves deeper into the mysteries of the supernatural world she yearns to become part of-only to find herself in greater peril than ever before. Following Edward Cullen’s (Pattinson) departure from Forks, Washington, Bella discovers his image comes to her whenever she puts herself in jeopardy. In time Bella’s frozen heart is gradually thawed by her budding relationship with Jacob Black (Lautner) who has a supernatural secret of his own.
Gail P says
July 13, 2010 at 1:36 amI wish that Edward Cullen had remained with the 1st Volvo. It was more sporty, and appealing to young adults. Additionally, I like the
styling and never would have noticed it otherwise. He certainly gave recognition to that model.
The Volvo in New Moon did not fit his character. Not cool enough!
Mr Butterscotch says
July 14, 2010 at 11:37 pmHi Gail,
I do like the XC60, it’s a pretty decent car. No idea on whether it fits the characters or not though I’m afraid!
Maria Cimagala says
September 9, 2010 at 5:18 amSuch a waste I don’t even have his poster with his volvo =( ,but seriously Volvo looks just fine with Edward Cullen though not that much cooler when he has Lamborghini Reventòn Roadster or Bugatti Veyron 16.4 Grand Sport.. I think whichever in this two cars will ultimately look him super cool ^_^