Infiniti Flagship M37 Saloon Priced

The Infiniti M37, which is the first of three M Line saloons, will be priced from £35,150 and is now available to order. There’s a diesel, a GT and a Premium version of this car, each of which feature different specifications.

With a design inspired by the Essence concept car of 2009, this all-new model developed for European roads is available now from the UK’s inaugural Infiniti Centre in Reading, Berkshire. However, buyers the length and breadth of Britain who are ready for an alternative to the familiar faces of the sports saloon class can explore every facet of the M37’s design, spec and equipment, from first brush-stroke to last trim detail, online at www.infiniti.eu. Here, they can configure their ideal M37 and watch it in motion driving through a variety of sci-fi inspired landscapes.

Powered by Infiniti’s 3.7-litre petrol V6 developing 316 bhp (320 PS), the M37 backs up its athletic looks with a strong driver focus and Infiniti’s biggest and best-appointed interior yet.

The M37 is also Infiniti’s most technologically advanced car with a comprehensive suite of electronic driver aids/anti-collision systems, collectively badged Dynamic Safety Shield. For the Premium models expected to be the biggest sellers, the standard Safety Shield includes the world-first Blind Spot Intervention™, a system which registers nearby vehicles and helps ensure the Infiniti cannot stray into their path.

Other debut technologies available include Active Noise Control and Forest Air™, a climate control system that recreates the gentle breezes and subtle scents of an environment known to promote alertness and relieve stress.

This is very much the upmarket real deal and the M37 should offer something for everyone, from those seeking outright performance from the cracking engine to those who want the refinement and luxury that is on offer.