Have you ever thought ‘my Jaguar/Land Rover car is nice but I want it to be a bit more… well everything’? This is where the all new JLR Special Operations division steps in. It is aimed at designing and engineering high specification vehicles, bespoke commissions, heritage products and branded goods.
Jaguar Land Rover Chief Executive, Dr. Ralf Speth, commented: “The creation of Jaguar Land Rover Special Operations demonstrates our continued commitment to placing customers at the heart of everything we do. This investment in exciting and desirable products will reinforce the global reputation of both Jaguar and Land Rover brands.”
To support the delivery of these products, Jaguar Land Rover will be investing in a new dedicated Technical Centre, located in the West Midlands area of the UK, close to the current headquarters.
A team of 150 Jaguar Land Rover specialists will be based at the new Technical Centre. Its unique facilities will feature a customer commissioning suite for bespoke services and premium vehicle personalisation, Formula 1-inspired flexible workshops and a fully automated paint facility.
In addition, a new heritage vehicle workshop will be created at Browns Lane in Coventry, the spiritual home of Jaguar. This will be the production site for the six recently announced lightweight E-Type recreations and will also allow the newly formed heritage team to expand its servicing and restoration services. The newly expanded heritage business will be open from August 1st.
What does this all mean to you the car fan though? Quite simply we should see even more impressive Jaguars and Land Rovers at the top of the range featuring all manner of bespoke elements. I’ve no doubt that it’ll be a case of ‘if you’ve got the money and the vision, we’ll complete the rest’. It’s certainly where I’d turn to have my Jaguar F-TYPE made that little more impressive.