The new Ford Fiesta is a great looking car and by all accounts is just a brilliant all-rounder. This is confirmed in the fact that it is one of the few cars that will be seeing a global release – making it almost as significant as the Ford Model T (albeit not as groundbreaking).
What Ford wanted to do was make sure that the car appeals to, well, just about everyone. To this end, they’ve created a specialist website to attract younger female drivers. Here’s the skinny:
Neon Candy is an uber cool weekly, next generation style e-magazine set to feature the latest trends in arts, entertainment, events, fashion, lifestyle and music that every young woman should know.
Each week, the magazine presents the cultural passions and tastes of Jen, a young journalist who goes out of her way to be at the cutting edge of popular culture – from reviews that tap into the underground, current and breaking trends and parties to interviews with celebrities and new talent.
Hip, maybe; real she ain’t for Jen is a fictional character, and alongside each real edition of the magazine is a web drama that follows her whirl-wind working week as her deadline inevitably looms.
Each episode follows Jen journey through style city as she chronicles her experiences at the coolest cultural happenings for the coolest fans who wish they had her address book – and effortless charm.
Visit Neon Candy for yourself at www.this-is-now.co.uk/neoncandy for the latest webisodes and edition of the magazine.
If you’re a younger female driver, I’d love to know if this actually appeals to you.
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