The Aston Martin DBX heralds a new direction for the marque – a trend that has taken the shape of a GT/SUV/sports car. The image shown is of the concept car that is indicative of a more family friendly vehicle. This is something of a first for Aston Martin and it could propel the brands to new audiences.
Aston Martin Chief Creative Officer Marek Reichman has said about the car: “As we explained when we debuted the car, the DBX Concept is designed to challenge the existing status quo in the high luxury GT segment. It promises to make luxury GT travel stylish and more comfortable than ever before, but also more practical, more family-friendly and more environmentally responsible.”
Marek and his team at the brand’s global headquarters in Gaydon, Warwickshire, created the DBX Concept to showcase cutting edge engineering as well as a major evolution of Aston Martin’s highly-regarded design language.
Capable of accommodating four adults in comfort, the concept also carefully considers day-to-day practicality. It boasts generous luggage capacity, while the exterior metal work emphasises the brand’s approach of using authentic materials and is made of machined billet aluminium with visible milling lines in a piece of exquisite craftsmanship intended to be seen as the car’s jewellery.
So what do you make of the car? It’s certainly a departure from the norm. We’ll hold out judgement until further pictures arrive. Comments as always in the section below.