Car Articles

Car Blog & Car News

  • Home
  • About
  • Contact
  • Cookie Policy
  • Polls Archive
  • Privacy Policy

Fiat Aims To Lose The Labels

May 20, 2019 by Mr Butterscotch Leave a Comment

In recognition of the individuality of the 500, Fiat is launching a new advertising campaign designed to shake off gender stereotypes, age, lifestyle and fashion labels traditionally imposed by society and reflect the true personality of their owners.

The idea behind ‘Lose the Labels’ is to challenge conformity over individuality. Taking perceived wisdom of what people have to look like, or how they behave head on. The first executions in this campaign look at labels in fashion and celebrates people’s own individual style over the myth that to be chic, they need to follow the obvious trends.

Fiat UK’s Marketing Communication manager Kate Barratt said “The Fiat 500 has evolved from being the ultimate fashion accessory into something that makes more of a statement about the owner’s individuality. This campaign brings to life the distinctiveness of the car, which we believe will resonates with new and current owners.”

The Fiat 500 is a true Italian icon, now even more so with the introduction of the Star and Rockstar to the line-up. These two new versions feature unique colours, not found on other versions within the 500 range, allowing the driver even greater choice when selecting the specification that suits their personality.

Offering owners another way to express themselves, Fiat customers who purchase a vehicle from the new 500 range (Pop trim excluded) will receive up to 6 months free Apple Music (3 months for current customers). This will grant drivers access to stream over 50 million songs ad-free, creating a never-ending playlist.

From 20 May, 2019 the ‘Lose the Labels’ campaign can be seen at sites across the UK including London, Birmingham and Leeds as well as the official Fiat UK social channels. For more information about the Fiat range visit www.fiat.co.uk or to locate your nearest Fiat retailer visit www.fiat.co.uk/retailers.

Filed Under: Editorial Tagged With: Car Articles, fiat

Recent Posts

  • Sir Jackie Stewart’s Golden Milestone At Silverstone Classic July 30, 2019
  • Kia Shows Off One Of A Kind Stinger GT420 Race Car July 29, 2019
  • Could Your Tyres Generate Electricity In Future? July 28, 2019
  • SMMT Posts Letter To Boris Johnson PM July 27, 2019
  • Tesla Model 3 2020 – Is This The Car For You? July 26, 2019

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Follow this blog by email

Sign up to receive email updates when we post new articles.

FacebookTwitter

Categories

Popular Posts

New Vauxhall Corsa Limited Edition

382 Comments

This is the new Vauxhall Corsa Black & White … [Read More...]

Car Windscreen Damage & Repair

14 Comments

The windscreen is an extremely important part of … [Read More...]

Coil Spring Damage

67 Comments

A lot of modern cars are equipped with coil spring … [Read More...]

Buying A Mazda RX-8

284 Comments

Test Drive an RX-8 or request a … [Read More...]

Vauxhall Corsa VXR Arctic White

62 Comments

For many, the Corsa VXR is the darling of the VXR … [Read More...]

Vauxhall’s Handbrake Problems Part 2

104 Comments

Well, don’t say that we don’t care about you all, … [Read More...]

Five Cars That Are Cheap To Insure

19 Comments

I've made no bones about my passion - and that … [Read More...]

The Top F1 drivers of all time.

42 Comments

This top one hundred may raise a few eyebrows; one … [Read More...]

Vauxhall Dealership

Vauxhall Hit by renewed faulty handbrake alarm

376 Comments

Vauxhall has been hit by fresh claims that it is … [Read More...]

Water & Flood Driving Advice

81 Comments

It is likely through the winter months that you … [Read More...]

Polls

Are you going to buy a car in 2017?

  • Yes - a used car (100%, 2 Votes)
  • Yes - a new car (0%, 0 Votes)
  • Maybe (0%, 0 Votes)
  • No (0%, 0 Votes)

Total Voters: 2

Loading ... Loading ...

Tags

Aston Martin Audi Autocar Auto Express BMW Car Articles Car events Cars Cars we like Car videos Classic Cars Concept cars Desirable cars Driving advice Driving tips Electric Cars Events fast cars Ferrari. Ford GEM GEM Motoring Assist Hot hatchbacks hot hatches Hypercars IAM Jaguar McLaren motoring events Motorsport New Cars nissan Performance cars porsche Quick cars Rare cars road safety Sports cars supercars SUVs The Law Top Gear vauxhall Videos Volkswagen

Copyright © 2021 · Metro Pro Theme on Genesis Framework · WordPress · Log in

This site uses cookies: Find out more.