Simply Registrations is reporting that the motor industry is awaiting the results of the new number 13 plate – and what level of impact this will have on superstitious buyers. Will some prefer to wait until the middle of the year in order to buy a ’63 registration’ instead?
James Saperia from personalised number plate company Simply Registrations says: “While some people might avoid the 13 number plates, for others the number 13 could be just what they’ve been waiting for. Lots of options are opened up with combinations such as AL13 ERT, RO13 ERT and SU13 ARU all becoming available.”
So is the DVLA being audacious in ignoring the concerns of the motoring trade, or are the fears of a drop in sales unfounded? James comments: “Motorists who religiously change their cars every three years will have been looking forward to their upgrade and may choose go ahead regardless of the number on their registration plate, while others who may not be superstitious themselves could be concerned with resale values of cars carrying a 13 number plate. They may decide to hold off for 6 months before buying that new car in order to protect their investment. Then, of course, there are buyers who genuinely feel that the number 13 will bring them bad luck.”
The new 13 plate will be available to buy from 4th December 2012.
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